Why a Business Email Address Is Good for Business

  • What’s the difference between a business email address and a personal one?
  • Why should I have a business email address?
  • How do I get a business email address?

Imagine you own a home that’s overdue for a paint job. You’ve been meaning to paint it yourself, but finally admit you need to hire someone to do it for you.

You head down to your local hardware store and post a “House Painter Wanted” ad on the communal bulletin board. The next day, you check your email and see you already have 2 responses to your ad.

The first thing you notice is the applicants’ email addresses.

One seems way more trustworthy than the other, so you only reply to that address.

Which address worked?

Antonio’s email address seems like it’s coming from a real business. Diego’s address, meanwhile, seems like it’s for his personal email, which could raise doubts about his professionalism. Got it.

A business email address is one that’s solely dedicated to business communication, and ends in a company’s domain name (@antoniopainting.com).

Having a business email address seems like a minor detail, but it can have a huge effect on your business. For example, it helps boost your company’s credibility by making your email communications look professional and legitimate.

A business email address also makes your company’s emails more consistent. When every single one of your employees uses the same business domain in their email addresses, it’s clear that you’re all on the same, unified team.

The connection between your business email address and your website domain can raise brand awareness, too. Every time you and your team members email someone, your address will remind them of the company you represent.

You don’t need to be a company with multiple employees to get a business email address. It’s easy and affordable for businesses of all sizes.

Even if you are the only employee of your business, you can create multiple email addresses that will handle different business communications: info@antoniopainting.com, sales@antoniopainting.com, book@antoniopainting.com.

As your company grows, you can easily add email addresses for new employees. Or, if an employee leaves, you can still receive messages sent to their business email address.

TIP

What if you’ve been using a personal email address and it’s well known to your customers? It’s still a good idea to switch to a business address.

You can automatically forward messages to your new business address.

It’s easy to get a business email address with Google’s G Suite. Just go to google.com/gsuite to get started.

First, make sure you have a business domain name (AKA the address for your website). If you don’t have a registered domain name, you can get one while setting up your G Suite account.

Then, fill in your information: your name, current email address, your business name, number of employees, and what country you’re based in. Once you’ve done that, G Suite will take it from there.

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