Find a Business Idea That’s Right for You

  • How do I know if a business idea is good?
  • What steps can I take to come up with a big idea?
  • How do I find a market for my business idea?

Before we talk about coming up with your business idea, let’s imagine there’s a man named Alejandro who has 2 dogs that he calls his “children.”

Because he loves being around dogs, he brings his pooches everywhere with him. This even helps him befriend other dog lovers. Alejandro is enjoying life so much, he should spread the happiness by volunteering.

Alejandro has tried volunteering in the past, but he’s never stuck with it. So he wants to find a program that he’ll commit to for a long time. Continue reading “Find a Business Idea That’s Right for You”

Smooth Out Your Operations to Help Create Revenue

Smooth Out Your Operations to Help Create Revenue

  • What are business operations?
  • Why are efficient operations important for business growth?
  • How can I organize and measure my business operations?

athletic apparel and gear for everything from archeryImagine Gina’s Gymmer Jammers, where Gina and her team provide athletic apparel and gear for everything from archery to the martial art of zuiquan.

The business is running all right, but there’s a sense that not everything’s up to par. A bunch of orders go unfulfilled every month, and they seem to run out of croquet mallets before garden party season gets in full swing every year.

These issues sometimes lead to bad reviews for Gymmer Jammers, and Gina’s starting to get concerned. Continue reading “Smooth Out Your Operations to Help Create Revenue”

Use Goals and Benchmarking to Help Drive Your Sales

Goals and Benchmarking to Help Drive Your Sales

  • Why are goals useful for my business?
  • What is benchmarking?
  • How can I create benchmarks for my business goals?

Let’s find out answers…

Picture Victoria, Who’s invented The Power Suit, a special vacuum suit people can wear to clean their house with their hands and feet.

Having manufactured a few suits, Victoria’s thinking about selling them – after all, there’s probably a market out there for people who want to clean their spaces limb by limb.

Still, Victoria’s never worked in sales or run a business before. So what next step makes the most sense for her as she think about how to sell her space age cleaning machine? Continue reading “Use Goals and Benchmarking to Help Drive Your Sales”

Create a Strategic Plan for Growing Your Business

Create a Strategic Plan for Growing Your Business

  • What factors can help me decide how to grow my business?
  • What should I consider as I create a growth plan?
  • What makes one goal better than another?

Say Paola and Brian run a business DJing parties called “PB & Jams.” Business is so hot, they’re thinking it’s time to take it to the next level.

Each owner, however, has their own view of what growth means for PB& Jams. Paolo thinks it’s hiring more DJs to play more events. Brian thinks it’s developing a virtual DJ app that helps anyone pump up a party.

While Paola and Brian don’t currently share a vision for their company, neither of them has really invested much time thinking about it. Now, facing a little discord, this dynamic DJ duo is considering their next move. But which makes the most sense? Continue reading “Create a Strategic Plan for Growing Your Business”

Picture This: Website Images worth a Thousand Words

Picture This Website Images worth a Thousand WordsWhy do I need high quality, high-resolution images on my website?

What do my website images tell my potential customers?

How do I make sure I’m using the right types of images?

Think about the last time you met someone new. Their clothes, hairstyle, and way they held themselves all gave you an impression of them in a split second.

Eventually, you may have spent more time with them and learned what they’re really like. But that’s a luxury most businesses don’t have. Visitors to a company’s website might take one look, not like what they see, and leave right away. Continue reading “Picture This: Website Images worth a Thousand Words”