Put It in Writing: Creating Your Business Plan

Put It in Writing Creating Your Business Plan

What is a business plan?

Why should I put my business plan in writing?

What needs to go into my business plan?

Let’s say you and a friend need to travel across the country to attend a wedding. You have a great idea: Drive there, save money, and have fun.

Your friend isn’t so sure. She reminds you that you’re both in the wedding itself so can’t be late for it. And she mentions that neither of you know which roads to take to get there.

You believe your plan is the best way to go. Now it’s just a matter of winning your friend over. Continue reading “Put It in Writing: Creating Your Business Plan”

Picture This: Website Images worth a Thousand Words

Picture This Website Images worth a Thousand WordsWhy do I need high quality, high-resolution images on my website?

What do my website images tell my potential customers?

How do I make sure I’m using the right types of images?

Think about the last time you met someone new. Their clothes, hairstyle, and way they held themselves all gave you an impression of them in a split second.

Eventually, you may have spent more time with them and learned what they’re really like. But that’s a luxury most businesses don’t have. Visitors to a company’s website might take one look, not like what they see, and leave right away. Continue reading “Picture This: Website Images worth a Thousand Words”

Appeal to Searchers and Search Engines with SEO and SEM

How is SEO different form SEM?

How do search engines work?

Why should I optimize my site for both search engines and the people doing the search?

SEO.SEM.SEO.SEM.

They kind of sound the same, so it’s easy to think they really are the same.

But SEO (search engine optimization) works differently from SEM (search engine marketing).

In short, SEO means making small changes to your website that might help it naturally show up in people’s search results. Continue reading “Appeal to Searchers and Search Engines with SEO and SEM”

Design Your Mobile Site to Be Customer-Friendly

  • Do I really need a mobile site?
  • What should I know when I’m using a designer or agency?
  • How can I improve my mobile site design?

Imagine a group of friends is at lunch. One of them raves about KitschKettle, the quirky kitchenware store.

Everyone immediately pulls out their mobile phones and checks out the company’s website.

Let’s take a look

A mobile – friendly site design offers a clean, simple shopping experience that doesn’t overwhelm or confuse people.

Continue reading “Design Your Mobile Site to Be Customer-Friendly”

Choosing Your Website’s Domain Name and Host

  • How do I choose a good domain name and host for my website?
  • What is web hosting?
  • What are the 3 main types of web hosting?

Imagine there’s a collector named Malik who owns a shop called Malik’s Antiques.

Malik has been selling vintage furniture and assorted collectibles in his shop for years, but now he’s trying to have an online presence, too.

Malik has never set up a website and isn’t sure where to start, so let’s help him out by choosing a domain name that suits his business and may attract potential customers. Continue reading “Choosing Your Website’s Domain Name and Host”