Tips for Building a [ Successful Website ]

  • Why should my business have a website?
  • How can a business website help me and my customers accomplish goals?
  • How do I create a strong website?

Imagine Ellie owns Elluminati, a neon sign store. She carefully designs her store to create a great shopping experience and to showcase her flair for neon.

But when it comes to her website, she figures that since her company is a small brick and mortar business, her website’s design and content don’t really matter. Or do they? Continue reading “Tips for Building a [ Successful Website ]”

Why a Business Email Address Is Good for Business

  • What’s the difference between a business email address and a personal one?
  • Why should I have a business email address?
  • How do I get a business email address?

Imagine you own a home that’s overdue for a paint job. You’ve been meaning to paint it yourself, but finally admit you need to hire someone to do it for you.

You head down to your local hardware store and post a “House Painter Wanted” ad on the communal bulletin board. The next day, you check your email and see you already have 2 responses to your ad.

The first thing you notice is the applicants’ email addresses.

One seems way more trustworthy than the other, so you only reply to that address. Continue reading “Why a Business Email Address Is Good for Business”

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