- Why do I need content themes?
- How do I come up with them?
- How many do I need?
Content marketing is a great way to get new customers and help people form an opinion about you business.
But you have to make sure everything you’re sharing online [blog posts, social media updates, images, etc.] reinforces your business values. That’s why it’s smart to come up with content themes.
Good news: Your current and potential customers are already giving you theme ideas by posting and sharing content they’re interested in. You just need to look for the topics that match your business values.
For example, imagine Esther runs cardio cooking – a fitness studio where people cook and burn calories simultaneously.
She promotes her brand values as: “we believe busy young professionals need a fun way to eat well and exercise at the same time.” Continue reading “Create Content Themes That Match Your Values”
