- How can effective email communication help my business and brand?
- How can I craft effective emails?
- How can I make sure I’m responding to emails properly?
You’ve probably heard the saying, “It’s not what you say, but how you say it.” And that’s definitely true for all business communication, including emails.
Emails lack body language and tone of voice. That’s why you have to make them clear, relevant, and appropriate. Otherwise, you might end up with a communication breakdown between you and the people you’re sending email to.
Let’s explore this by imagining that account executive Alex emails brand manager Barbara to recap their meeting about a new campaign they’re launching.
Alex composes 2 different versions of the email. Let’s read them both….
Which email will be easier to understand?
Continue reading “Get to the Point: Tips for Crafting Effective Emails”