- Why should I do email marketing?
- What types of emails can I send?
- What are the best ways to measure my email marketing’s success?
It’s easy to take email for granted. It’s something that’s almost too available, you use it fairly often , you have it at work and at home…wait. Let’s think about that.
How many times have you checked your email today? Once? Twice?
Are you checking it right now?
The percentage of people that check their emails at least once a day is: 30%, 60% or 91%
Answer is 91% of people spend quality time with their inboxes every day.
That means email is probably the one channel that ALL of your customers and fans will be on, which is pretty amazing. And that’s where email marketing comes in.
Email marketing is great for a lot of reasons, but here are 4 good ones….
Email marketing connects you directly with your customers. People’s inboxes are often their “To DO” lists – and your email can be part of that list.
You can also get really targeted. It’s possible to send a different message and different call to action to every single contact you have. Continue reading “Make Email Marketing Your Secret Weapon”