Category: Email Marketing

First step for Lead generation

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Choosing Your Website’s Domain Name and Host

  • How do I choose a good domain name and host for my website?
  • What is web hosting?
  • What are the 3 main types of web hosting?

Imagine there’s a collector named Malik who owns a shop called Malik’s Antiques.

Malik has been selling vintage furniture and assorted collectibles in his shop for years, but now he’s trying to have an online presence, too.

Malik has never set up a website and isn’t sure where to start, so let’s help him out by choosing a domain name that suits his business and may attract potential customers. Continue reading “Choosing Your Website’s Domain Name and Host”

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Tips for Building a [ Successful Website ]

  • Why should my business have a website?
  • How can a business website help me and my customers accomplish goals?
  • How do I create a strong website?

Imagine Ellie owns Elluminati, a neon sign store. She carefully designs her store to create a great shopping experience and to showcase her flair for neon.

But when it comes to her website, she figures that since her company is a small brick and mortar business, her website’s design and content don’t really matter. Or do they? Continue reading “Tips for Building a [ Successful Website ]”

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Why a Business Email Address Is Good for Business

  • What’s the difference between a business email address and a personal one?
  • Why should I have a business email address?
  • How do I get a business email address?

Imagine you own a home that’s overdue for a paint job. You’ve been meaning to paint it yourself, but finally admit you need to hire someone to do it for you.

You head down to your local hardware store and post a “House Painter Wanted” ad on the communal bulletin board. The next day, you check your email and see you already have 2 responses to your ad.

The first thing you notice is the applicants’ email addresses.

One seems way more trustworthy than the other, so you only reply to that address. Continue reading “Why a Business Email Address Is Good for Business”

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Keep Customers Interested with Email Automation

  • What is email automation?
  • How can I use it to help my business?
  • How does it help my customers stay interested and engaged?

Email automation. Not the warmest-sounding subject out there, right? But let’s look at it in a different way.

Email automation is like a large party where everyone is mingling and getting to know each other. Show me how

Answer 3rd – Exactly. Continue reading “Keep Customers Interested with Email Automation”

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Get to the Point: Tips for Crafting Effective Emails

  • How can effective email communication help my business and brand?
  • How can I craft effective emails?
  • How can I make sure I’m responding to emails properly?

You’ve probably heard the saying, “It’s not what you say, but how you say it.” And that’s definitely true for all business communication, including emails.

Emails lack body language and tone of voice. That’s why you have to make them clear, relevant, and appropriate. Otherwise, you might end up with a communication breakdown between you and the people you’re sending email to.

Let’s explore this by imagining that account executive Alex emails brand manager Barbara to recap their meeting about a new campaign they’re launching.

Alex composes 2 different versions of the email. Let’s read them both….

Which email will be easier to understand?

Continue reading “Get to the Point: Tips for Crafting Effective Emails”