- What is a sales strategy?
- Why should I create one for my business?
- How do I set up a sales strategy?
Imagine that Suman has a company that sells handmade alpaca sweaters. While the business is fine, she is facing competition from another sweater brand.
Suman hired Salesperson to persuade potential customers to buy more sweaters than their competitors. They promote her products by telling the target audience that Suman’s sweater can get you the best price.
Suman’s competitors tell that the local artisan hand-knit sweaters of the company. The company answers questions during live chat and sends potential and current customers newsletters with fashion tips. Why is the competitor outselling Suman?
Let’s find out