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Create a Strategic Plan for Growing Your Business

Create a Strategic Plan for Growing Your Business

  • What factors can help me decide how to grow my business?
  • What should I consider as I create a growth plan?
  • What makes one goal better than another?

Say Paola and Brian run a business DJing parties called “PB & Jams.” Business is so hot, they’re thinking it’s time to take it to the next level.

Each owner, however, has their own view of what growth means for PB& Jams. Paolo thinks it’s hiring more DJs to play more events. Brian thinks it’s developing a virtual DJ app that helps anyone pump up a party.

While Paola and Brian don’t currently share a vision for their company, neither of them has really invested much time thinking about it. Now, facing a little discord, this dynamic DJ duo is considering their next move. But which makes the most sense? Continue reading “Create a Strategic Plan for Growing Your Business”

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Picture This: Website Images worth a Thousand Words

Picture This Website Images worth a Thousand WordsWhy do I need high quality, high-resolution images on my website?

What do my website images tell my potential customers?

How do I make sure I’m using the right types of images?

Think about the last time you met someone new. Their clothes, hairstyle, and way they held themselves all gave you an impression of them in a split second.

Eventually, you may have spent more time with them and learned what they’re really like. But that’s a luxury most businesses don’t have. Visitors to a company’s website might take one look, not like what they see, and leave right away. Continue reading “Picture This: Website Images worth a Thousand Words”

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Appeal to Searchers and Search Engines with SEO and SEM

How is SEO different form SEM?

How do search engines work?

Why should I optimize my site for both search engines and the people doing the search?

SEO.SEM.SEO.SEM.

They kind of sound the same, so it’s easy to think they really are the same.

But SEO (search engine optimization) works differently from SEM (search engine marketing).

In short, SEO means making small changes to your website that might help it naturally show up in people’s search results. Continue reading “Appeal to Searchers and Search Engines with SEO and SEM”

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Design Your Mobile Site to Be Customer-Friendly

  • Do I really need a mobile site?
  • What should I know when I’m using a designer or agency?
  • How can I improve my mobile site design?

Imagine a group of friends is at lunch. One of them raves about KitschKettle, the quirky kitchenware store.

Everyone immediately pulls out their mobile phones and checks out the company’s website.

Let’s take a look

A mobile – friendly site design offers a clean, simple shopping experience that doesn’t overwhelm or confuse people.

Continue reading “Design Your Mobile Site to Be Customer-Friendly”

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Choosing Your Website’s Domain Name and Host

  • How do I choose a good domain name and host for my website?
  • What is web hosting?
  • What are the 3 main types of web hosting?

Imagine there’s a collector named Malik who owns a shop called Malik’s Antiques.

Malik has been selling vintage furniture and assorted collectibles in his shop for years, but now he’s trying to have an online presence, too.

Malik has never set up a website and isn’t sure where to start, so let’s help him out by choosing a domain name that suits his business and may attract potential customers. Continue reading “Choosing Your Website’s Domain Name and Host”