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The Non-Spammy way to Build an Email List

  • Why is building an email or newsletter subscriber list important?
  • How can I help people understand the value in signing up for my emails or newsletters?
  • How can I use my online content to convince people to sign up?

Imagine you’re at a business conference, networking like a pro. You meet someone who seems like a great contact to have in the future.

But you wait too long to ask for their business card and lose them in the crowd of people rushing to get free conference T-shirts. Now, imagine this situation is about your business engaging with a new customer.

If you don’t ask to keep in touch with the customer, you might lose the chance to reach out to them later. However, if you ask for their email address at the right moment, you can add them to your email marketing list. But is email marketing really worth all that effort? Let’s find out.

“91% of people check their email everyday, and you can tailor your message for different recipients. Plus, email marketing is fairly straightforward to set up – which is why a lot of businesses use it as one of their first marketing channels. On top of that tracking engagement rates is easy, so you can know whether your marketing is working.”

Continue reading “The Non-Spammy way to Build an Email List”

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Make Email Marketing Your Secret Weapon

  • Why should I do email marketing?
  • What types of emails can I send?
  • What are the best ways to measure my email marketing’s success?

It’s easy to take email for granted. It’s something that’s almost too available, you use it fairly often , you have it at work and at home…wait. Let’s think about that.

How many times have you checked your email today? Once? Twice?

Are you checking it right now?

The percentage of people that check their emails at least once a day is: 30%, 60% or 91%

Answer is 91% of people spend quality time with their inboxes every day.

That means email is probably the one channel that ALL of your customers and fans will be on, which is pretty amazing. And that’s where email marketing comes in.

Email marketing is great for a lot of reasons, but here are 4 good ones….

Email marketing connects you directly with your customers. People’s inboxes are often their  “To DO” lists – and your email can be part of that list.

You can also get really targeted. It’s possible to send a different message and different call to action to every single contact you have. Continue reading “Make Email Marketing Your Secret Weapon”

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Create Content Themes That Match Your Values

  • Why do I need content themes?
  • How do I come up with them?
  • How many do I need?

Content marketing is a great way to get new customers and help people form an opinion about you business.

But you have to make sure everything you’re sharing online [blog posts, social media updates, images, etc.] reinforces your business values. That’s why it’s smart to come up with content themes.

Good news: Your current and potential customers are already giving you theme ideas by posting and sharing content they’re interested in. You just need to look for the topics that match your business values.

For example, imagine Esther runs cardio cooking – a fitness studio where people cook and burn calories simultaneously.

She promotes her brand values as: “we believe busy young professionals need a fun way to eat well and exercise at the same time.” Continue reading “Create Content Themes That Match Your Values”

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Move Past Failure with Effective Storytelling

  • Why is it important that my brand acknowledges its failures?
  • How should I tell the story of a failure?
  • How can I show that I’ve moved past a failure?

Imagine there’s an online pet food store called Kimble’s kibbles that touts its products as super food for cats and dogs.

Thanks to positive reviews from 2 – and 4 – legged customers alike, business is booming and the Kimble’s team is working overtime as new sales continue to pour in. Everything’s going great.

Now imagine Kimble’s kibbles fills hundreds of dog food orders with bags of cat food. Whoops. With hungry pups on their hands, unhappy customers start barking about the mix-up on social media. How should Kimble’s respond?

Let’s find out

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Making the occasional blunder it just part of doing business. So  why should you invest time in crafting a narrative of your failure? Continue reading “Move Past Failure with Effective Storytelling”

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How a Punchline Can Send a Strong Message

  • How can I use humor to connect with my audience?
  • What techniques can help me add humor to my marketing?
  • How do I make sure I’m using humor in the right context?

 

They say that laughter is the best medicine. As a marketer, it can also be the best way to get your message across to your target audience.

Whether you’re launching a campaign or doing a presentation, using humor helps you connect with your audience. That’s because laughter lowers people’s defenses and makes them more open to new ideas and points of view..

People’s brains also register humorous moments as positive memories. So if you present an idea wrapped in humor, people are more likely to remember it.

Let’s look at an example. The CMO of a global beauty company is presenting a 105-slide deck about global growth, and wants to add a bit of humor to it. How can she make her slide about global sales of the hottest new lipstick more memorable? Continue reading “How a Punchline Can Send a Strong Message”