- Why is building an email or newsletter subscriber list important?
- How can I help people understand the value in signing up for my emails or newsletters?
- How can I use my online content to convince people to sign up?
Imagine you’re at a business conference, networking like a pro. You meet someone who seems like a great contact to have in the future.
But you wait too long to ask for their business card and lose them in the crowd of people rushing to get free conference T-shirts. Now, imagine this situation is about your business engaging with a new customer.
If you don’t ask to keep in touch with the customer, you might lose the chance to reach out to them later. However, if you ask for their email address at the right moment, you can add them to your email marketing list. But is email marketing really worth all that effort? Let’s find out.
“91% of people check their email everyday, and you can tailor your message for different recipients. Plus, email marketing is fairly straightforward to set up – which is why a lot of businesses use it as one of their first marketing channels. On top of that tracking engagement rates is easy, so you can know whether your marketing is working.”
Continue reading “The Non-Spammy way to Build an Email List”
