Move Past Failure with Effective Storytelling

  • Why is it important that my brand acknowledges its failures?
  • How should I tell the story of a failure?
  • How can I show that I’ve moved past a failure?

Imagine there’s an online pet food store called Kimble’s kibbles that touts its products as super food for cats and dogs.

Thanks to positive reviews from 2 – and 4 – legged customers alike, business is booming and the Kimble’s team is working overtime as new sales continue to pour in. Everything’s going great.

Now imagine Kimble’s kibbles fills hundreds of dog food orders with bags of cat food. Whoops. With hungry pups on their hands, unhappy customers start barking about the mix-up on social media. How should Kimble’s respond?

Let’s find out

 

 

 

 

 

 

 

 

Making the occasional blunder it just part of doing business. So  why should you invest time in crafting a narrative of your failure? Continue reading “Move Past Failure with Effective Storytelling”

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