Appeal to Searchers and Search Engines with SEO and SEM

How is SEO different form SEM?

How do search engines work?

Why should I optimize my site for both search engines and the people doing the search?

SEO.SEM.SEO.SEM.

They kind of sound the same, so it’s easy to think they really are the same.

But SEO (search engine optimization) works differently from SEM (search engine marketing).

In short, SEO means making small changes to your website that might help it naturally show up in people’s search results.

Meanwhile, SEM means paid search ads.

SEO SEM
Organic search results Search results that are paid ads
Changing text on your website so it ranks higher in search results Using your budget to bid on your ad’s search ranking

 

SEM uses ads to get a higher position in paid search results. SEO user your website to get a position in organic or main search results.

Like we said earlier, SEO is about priming your website to be the best search engine result it can be. And that’s pretty crucial in the search game.

Think about this: 95% of searchers stick with the listings on the first page of results. So the closer your listing is to that page, the better.

To do this, you need to know how search works. We’ll use Google as an example, but there are obviously other search engines out there.

Google starts by crawling the web. It follows links from page to page, collecting as much of the web as possible.

It puts all these collected pages in an index, sorting them by content and other features.

When someone does a search, Google rank the results for them. It uses algorithms to figure out what the searcher is looking for and servers up the most relevant page form the index.

All that means you should make your site as attractive as possible to both a search engine and a searcher. It helps if you can step into the minds of both and see how they picture search results.

In general, there are 3 main pieces to a search result (though search engines may change these elements over time).

These 3 pieces include:

TITLE – the name of the webpage and the company.

URL – The web address of the site.

DESCRIPTION – A short snippet describing the webpage content.

Search engines will see this information as part of a code.

People will see the information in their search results page. It’ll be organized and color-coded with a clickable title and URL.

Because search engines and people see search results in different ways, you have to prep your site for them in different ways the good news in optimization is usually about tweaking and improving versus a complete site overhaul.

To get your site ready for search engine viewing, make sure it’s easily navigated and structured logically so it can be crawled and indexed accurately.

While optimizing for search engine crawling is about tweaking word and URLs, optimizing for searchers is about crafting for searchers is about crafting content.

Strong, engaging and useful content will probably affect your search status more than anything else.

People love to share great content with other through social media, blogs, emails, etc. All that organic word-of-mouth may help you get more visits and repeat visitors.

While not everyone can be a copy writer, you can follow a few guidelines to help you craft better content. First, you can make your text easy to read and follow.

Organize your content and keep it focused on the topic at hand. Dividing it into logical, short chunks helps people find what they’re looking for faster.

Also pay attention to your images. Write a short caption below each image and put vital info in the text rather than in the image.

Make sure to regularly add new content. It keeps your fans coming back and brings in new visitors.

2 Replies to “Appeal to Searchers and Search Engines with SEO and SEM”

  1. Starting an organization to help build the ranks of website is definitely a good area of business today. There are quite a lot of people around the world who depend on the internet for their daily chores. The internet is the free word that helps us with a lot of information. This is why the marketing teams of various companies spend quite a lot of bucks in placing online advertisements. When this happens, websites become an important source of revenue. Hence, most of the people who put their own websites up on the web will look for easy methods to generate some money. Hence search engine optimization business is a good way of generating revenues. Getting clients would be a concern here too like in any other business.
    You need a reputed provider of seo leads in order to take you to great heights. You can buy seo leads from these providers by paying a nominal rate. We provide you with unique and cheap seo leads. You will never regret your decision when you choose us for the job. You will get details of interest clients and this will help to enhance your business opportunities. When you are tired of cold calling and other methods to get clients for your firm, try our services. You will be able to see the difference within days. You will get regular business from clients around the world when you register with us. You can check out the various plans that we offer on our homepage and choose the one that best suits your needs.
    When you search through the web, you will come across a lot of advertisements that say about seo leads for sale but you should make your selection after thorough consideration. Some of them provide you with duplicate leads which won’t do you any good. You will end up wasting your money. If you think that your company is good enough to satisfy the requirements of clients around the world, you need not worry about getting clients from us. We will provide you with high quality seo leads who will be of great use to you. You will never regret spending the few bucks that is required in getting the details from us. We have a huge database of phone verified leads. Our executives ensure the authenticity of the leads before listing them. Hence you will be delivered with useful information. Quality is something that we never compromise and hence you will be able to improve your client base when you sign up with us. We are a seo leads company who never puts down our reputation. We know the importance of sticking to our promises. If the quality is not provided to the customers, we will soon be out of business and hence we will do everything to possible to stay good in business. You can hence buy seo leads at cheap cost from us without any hesitation. If getting clients for your organization is the only thing that is pulling you back, get in touch with us and get continued business from reputed clients across the globe.

Leave a Reply