- Do I really need a mobile site?
- What should I know when I’m using a designer or agency?
- How can I improve my mobile site design?
Imagine a group of friends is at lunch. One of them raves about KitschKettle, the quirky kitchenware store.
Everyone immediately pulls out their mobile phones and checks out the company’s website.
Let’s take a look
Mobile site design does not come “one size fits all.” You can approach your design different ways.
Some people don’t use a mobile site and instead create an app customers need to download and install.
Some go “mobile-first,” doing their mobile site before designing for desktop.
Others keep their existing desktop site as is and create a completely new, separate mobile site.
We’re going to focus on responsive design, which is what most businesses end up using.
It’s a good way to create a flexible website layout that adapts to different screen sizes, resolutions and devices.
Customers familiar with your desktop site can easily navigate your mobile one, too. That makes it easier for them to browse and buy, which means you’re making more conversions and revenue from mobile.
Okay, great, you’re ready to create a mobile site. Maybe you even have a designer or agency to help. But wait…
Whether you’re judging your work or the work people do for you, you should know some mobile site design best practices.
Those were some solid mobile site design basics. But you can always focus on specific goals to improve your design, and make it easier to navigate your site and faster to buy your products.
Put your search box at the top of the page so it’s easy for people to search your site.
Add features like auto-complete and auto-correct. They help your customers deal with tiny search boxes on their tiny mobile screens.
Let customers narrow down their search (if your product allows it). For example, instead of only allowing them to search an item like “shirt,” let them choose size, color, style, etc.
Let customers date you before they marry you. That is, let them explore your site without having to register for an account first.
Speed your customers through the purchase process by giving them the option to check out as a guest.
Pre-fill returning customers’ preferences during checkout. Let new customers use their third-party checkout service.
Help people enter their info on your site. If customers can’t fill in their information correctly on your site, they can’t complete their purchase.
Have a numeric pad pop up if customers need to enter numbers and give them a visual calendar to choose dates from. Auto-advance them to the next field when they’re done.
Use a drop-down menu when you’re giving customers a lot of options.
Check for errors as the customers fill in info so they’ll know if they have to correct something before they hit “submit.”
Now you are ready………….