You have some questions example are below…
- Why should I consider hiring a team to do my email marketing?
- What should I look for when hiring people for my team?
- What are the core roles and responsibilities of an email marketing team?
Email specialist, email marketer, email manager, email marketing strategist. Are not all these job titles for people who send out marketing emails?
Actually, these people make sure that email is an integral part of your marketing, that is drives sales to your business, and that whatever you send out is part of a bigger strategy. Continue reading “Build Your Email Marketing A-Team”
- What is a sales strategy?
- Why should I create one for my business?
- How do I set up a sales strategy?
Imagine that Suman has a company that sells handmade alpaca sweaters. While the business is fine, she is facing competition from another sweater brand.
Suman hired Salesperson to persuade potential customers to buy more sweaters than their competitors. They promote her products by telling the target audience that Suman’s sweater can get you the best price.
Suman’s competitors tell that the local artisan hand-knit sweaters of the company. The company answers questions during live chat and sends potential and current customers newsletters with fashion tips. Why is the competitor outselling Suman?
Let’s find out
Continue reading “Customer Relationship to Sell your Product”
- What is email automation?
- How can I use it to help my business?
- How does it help my customers stay interested and engaged?
Email automation. Not the warmest-sounding subject out there, right? But let’s look at it in a different way.
Email automation is like a large party where everyone is mingling and getting to know each other. Show me how
Answer 3rd – Exactly. Continue reading “Keep Customers Interested with Email Automation”
- How can effective email communication help my business and brand?
- How can I craft effective emails?
- How can I make sure I’m responding to emails properly?
You’ve probably heard the saying, “It’s not what you say, but how you say it.” And that’s definitely true for all business communication, including emails.
Emails lack body language and tone of voice. That’s why you have to make them clear, relevant, and appropriate. Otherwise, you might end up with a communication breakdown between you and the people you’re sending email to.
Let’s explore this by imagining that account executive Alex emails brand manager Barbara to recap their meeting about a new campaign they’re launching.
Alex composes 2 different versions of the email. Let’s read them both….
Which email will be easier to understand?
Continue reading “Get to the Point: Tips for Crafting Effective Emails”