Build Your Email Marketing A-Team

Build Your Email Marketing A-Team

You have some questions example are below…

  • Why should I consider hiring a team to do my email marketing?
  • What should I look for when hiring people for my team?
  • What are the core roles and responsibilities of an email marketing team?

Email specialist, email marketer, email manager, email marketing strategist. Are not all these job titles for people who send out marketing emails?

Actually, these people make sure that email is an integral part of your marketing, that is drives sales to your business, and that whatever you send out is part of a bigger strategy. Continue reading “Build Your Email Marketing A-Team”

Customer Relationship to Sell your Product

  • What is a sales strategy?
  • Why should I create one for my business?
  • How do I set up a sales strategy?

Imagine that Suman has a company that sells handmade alpaca sweaters. While the business is fine, she is facing competition from another sweater brand.

Suman hired Salesperson to persuade potential customers to buy more sweaters than their competitors. They promote her products by telling the target audience that Suman’s sweater can get you the best price.

Suman’s competitors tell that the local artisan hand-knit sweaters of the company. The company answers questions during live chat and sends potential and current customers newsletters with fashion tips. Why is the competitor outselling Suman?

Let’s find out

Continue reading “Customer Relationship to Sell your Product”

Why a Business Email Address Is Good for Business

  • What’s the difference between a business email address and a personal one?
  • Why should I have a business email address?
  • How do I get a business email address?

Imagine you own a home that’s overdue for a paint job. You’ve been meaning to paint it yourself, but finally admit you need to hire someone to do it for you.

You head down to your local hardware store and post a “House Painter Wanted” ad on the communal bulletin board. The next day, you check your email and see you already have 2 responses to your ad.

The first thing you notice is the applicants’ email addresses.

One seems way more trustworthy than the other, so you only reply to that address. Continue reading “Why a Business Email Address Is Good for Business”

Keep Customers Interested with Email Automation

  • What is email automation?
  • How can I use it to help my business?
  • How does it help my customers stay interested and engaged?

Email automation. Not the warmest-sounding subject out there, right? But let’s look at it in a different way.

Email automation is like a large party where everyone is mingling and getting to know each other. Show me how

Answer 3rd – Exactly. Continue reading “Keep Customers Interested with Email Automation”

Get to the Point: Tips for Crafting Effective Emails

  • How can effective email communication help my business and brand?
  • How can I craft effective emails?
  • How can I make sure I’m responding to emails properly?

You’ve probably heard the saying, “It’s not what you say, but how you say it.” And that’s definitely true for all business communication, including emails.

Emails lack body language and tone of voice. That’s why you have to make them clear, relevant, and appropriate. Otherwise, you might end up with a communication breakdown between you and the people you’re sending email to.

Let’s explore this by imagining that account executive Alex emails brand manager Barbara to recap their meeting about a new campaign they’re launching.

Alex composes 2 different versions of the email. Let’s read them both….

Which email will be easier to understand?

Continue reading “Get to the Point: Tips for Crafting Effective Emails”