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Appeal to Searchers and Search Engines with SEO and SEM

How is SEO different form SEM?

How do search engines work?

Why should I optimize my site for both search engines and the people doing the search?

SEO.SEM.SEO.SEM.

They kind of sound the same, so it’s easy to think they really are the same.

But SEO (search engine optimization) works differently from SEM (search engine marketing).

In short, SEO means making small changes to your website that might help it naturally show up in people’s search results. Continue reading “Appeal to Searchers and Search Engines with SEO and SEM”

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Design Your Mobile Site to Be Customer-Friendly

  • Do I really need a mobile site?
  • What should I know when I’m using a designer or agency?
  • How can I improve my mobile site design?

Imagine a group of friends is at lunch. One of them raves about KitschKettle, the quirky kitchenware store.

Everyone immediately pulls out their mobile phones and checks out the company’s website.

Let’s take a look

A mobile – friendly site design offers a clean, simple shopping experience that doesn’t overwhelm or confuse people.

Continue reading “Design Your Mobile Site to Be Customer-Friendly”

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Choosing Your Website’s Domain Name and Host

  • How do I choose a good domain name and host for my website?
  • What is web hosting?
  • What are the 3 main types of web hosting?

Imagine there’s a collector named Malik who owns a shop called Malik’s Antiques.

Malik has been selling vintage furniture and assorted collectibles in his shop for years, but now he’s trying to have an online presence, too.

Malik has never set up a website and isn’t sure where to start, so let’s help him out by choosing a domain name that suits his business and may attract potential customers. Continue reading “Choosing Your Website’s Domain Name and Host”

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Tips for Building a [ Successful Website ]

  • Why should my business have a website?
  • How can a business website help me and my customers accomplish goals?
  • How do I create a strong website?

Imagine Ellie owns Elluminati, a neon sign store. She carefully designs her store to create a great shopping experience and to showcase her flair for neon.

But when it comes to her website, she figures that since her company is a small brick and mortar business, her website’s design and content don’t really matter. Or do they? Continue reading “Tips for Building a [ Successful Website ]”

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Why a Business Email Address Is Good for Business

  • What’s the difference between a business email address and a personal one?
  • Why should I have a business email address?
  • How do I get a business email address?

Imagine you own a home that’s overdue for a paint job. You’ve been meaning to paint it yourself, but finally admit you need to hire someone to do it for you.

You head down to your local hardware store and post a “House Painter Wanted” ad on the communal bulletin board. The next day, you check your email and see you already have 2 responses to your ad.

The first thing you notice is the applicants’ email addresses.

One seems way more trustworthy than the other, so you only reply to that address. Continue reading “Why a Business Email Address Is Good for Business”

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