B2B Lead Generation
Email automation. Not the warmest-sounding subject out there, right? But let’s look at it in a different way.
Email automation is like a large party where everyone is mingling and getting to know each other. Show me how
Answer 3rd – Exactly. Continue reading “Keep Customers Interested with Email Automation”
You’ve probably heard the saying, “It’s not what you say, but how you say it.” And that’s definitely true for all business communication, including emails.
Emails lack body language and tone of voice. That’s why you have to make them clear, relevant, and appropriate. Otherwise, you might end up with a communication breakdown between you and the people you’re sending email to.
Let’s explore this by imagining that account executive Alex emails brand manager Barbara to recap their meeting about a new campaign they’re launching.
Alex composes 2 different versions of the email. Let’s read them both….
Continue reading “Get to the Point: Tips for Crafting Effective Emails”
Imagine you’re at a business conference, networking like a pro. You meet someone who seems like a great contact to have in the future.
But you wait too long to ask for their business card and lose them in the crowd of people rushing to get free conference T-shirts. Now, imagine this situation is about your business engaging with a new customer.
If you don’t ask to keep in touch with the customer, you might lose the chance to reach out to them later. However, if you ask for their email address at the right moment, you can add them to your email marketing list. But is email marketing really worth all that effort? Let’s find out.
“91% of people check their email everyday, and you can tailor your message for different recipients. Plus, email marketing is fairly straightforward to set up – which is why a lot of businesses use it as one of their first marketing channels. On top of that tracking engagement rates is easy, so you can know whether your marketing is working.”
Continue reading “The Non-Spammy way to Build an Email List”
It’s easy to take email for granted. It’s something that’s almost too available, you use it fairly often , you have it at work and at home…wait. Let’s think about that.
How many times have you checked your email today? Once? Twice?
Are you checking it right now?
The percentage of people that check their emails at least once a day is: 30%, 60% or 91%
Answer is 91% of people spend quality time with their inboxes every day.
That means email is probably the one channel that ALL of your customers and fans will be on, which is pretty amazing. And that’s where email marketing comes in.
Email marketing is great for a lot of reasons, but here are 4 good ones….
Email marketing connects you directly with your customers. People’s inboxes are often their “To DO” lists – and your email can be part of that list.
You can also get really targeted. It’s possible to send a different message and different call to action to every single contact you have. Continue reading “Make Email Marketing Your Secret Weapon”
Content marketing is a great way to get new customers and help people form an opinion about you business.
But you have to make sure everything you’re sharing online [blog posts, social media updates, images, etc.] reinforces your business values. That’s why it’s smart to come up with content themes.
Good news: Your current and potential customers are already giving you theme ideas by posting and sharing content they’re interested in. You just need to look for the topics that match your business values.
For example, imagine Esther runs cardio cooking – a fitness studio where people cook and burn calories simultaneously.
She promotes her brand values as: “we believe busy young professionals need a fun way to eat well and exercise at the same time.” Continue reading “Create Content Themes That Match Your Values”