Tag: Engagement

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Make Email Marketing Your Secret Weapon

  • Why should I do email marketing?
  • What types of emails can I send?
  • What are the best ways to measure my email marketing’s success?

It’s easy to take email for granted. It’s something that’s almost too available, you use it fairly often , you have it at work and at home…wait. Let’s think about that.

How many times have you checked your email today? Once? Twice?

Are you checking it right now?

The percentage of people that check their emails at least once a day is: 30%, 60% or 91%

Answer is 91% of people spend quality time with their inboxes every day.

That means email is probably the one channel that ALL of your customers and fans will be on, which is pretty amazing. And that’s where email marketing comes in.

Email marketing is great for a lot of reasons, but here are 4 good ones….

Email marketing connects you directly with your customers. People’s inboxes are often their  “To DO” lists – and your email can be part of that list.

You can also get really targeted. It’s possible to send a different message and different call to action to every single contact you have. Continue reading “Make Email Marketing Your Secret Weapon”

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Create Content Themes That Match Your Values

  • Why do I need content themes?
  • How do I come up with them?
  • How many do I need?

Content marketing is a great way to get new customers and help people form an opinion about you business.

But you have to make sure everything you’re sharing online [blog posts, social media updates, images, etc.] reinforces your business values. That’s why it’s smart to come up with content themes.

Good news: Your current and potential customers are already giving you theme ideas by posting and sharing content they’re interested in. You just need to look for the topics that match your business values.

For example, imagine Esther runs cardio cooking – a fitness studio where people cook and burn calories simultaneously.

She promotes her brand values as: “we believe busy young professionals need a fun way to eat well and exercise at the same time.” Continue reading “Create Content Themes That Match Your Values”

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Get Customers Interested by Telling a Great Story

  • How can I use my own experiences to help my business?
  • What’s the personal approach to storytelling?
  • What’s the higher purpose approach?

Storytelling isn’t just for gatherings around the campfire. It’s also a way to make people care about your business.

What if you don’t have a story all loaded up and ready to tell?

Here’s the good news: No business is boring.

You just need to figure out what makes yours so special.

Imagine that there’s a business owner named Michael who makes hats for cats, donating part of his proceeds to animal rescues. Continue reading “Get Customers Interested by Telling a Great Story”