- What is a sales strategy?
- Why should I create one for my business?
- How do I set up a sales strategy?
Imagine that Suman has a company that sells handmade alpaca sweaters. While the business is fine, she is facing competition from another sweater brand.
Suman hired Salesperson to persuade potential customers to buy more sweaters than their competitors. They promote her products by telling the target audience that Suman’s sweater can get you the best price.
Suman’s competitors tell that the local artisan hand-knit sweaters of the company. The company answers questions during live chat and sends potential and current customers newsletters with fashion tips. Why is the competitor outselling Suman?
Let’s find out
Continue reading “Customer Relationship to Sell your Product”
Why is it important to prepare for my first sale?
How can I position my product to make a sale?
What steps can I take to prepare for my first sale?
Imagine an animal-loving inventor name Sunil creates a collar with a built-in pedometer to track the fitness statistics of pets.
After successfully testing the collar on his pet dog, cat, pig, and rabbit, Sunil is confident that his product works (and that his pig could use more exercise).
But will the new collar sell? Do people really want to know how many steps their pets take each day?
Let’s find out Answer only YES or NO
Continue reading “Lay the Groundwork for Your First Sale”
- What are business operations?
- Why are efficient operations important for business growth?
- How can I organize and measure my business operations?
Imagine Gina’s Gymmer Jammers, where Gina and her team provide athletic apparel and gear for everything from archery to the martial art of zuiquan.
The business is running all right, but there’s a sense that not everything’s up to par. A bunch of orders go unfulfilled every month, and they seem to run out of croquet mallets before garden party season gets in full swing every year.
These issues sometimes lead to bad reviews for Gymmer Jammers, and Gina’s starting to get concerned. Continue reading “Smooth Out Your Operations to Help Create Revenue”
- Why are goals useful for my business?
- What is benchmarking?
- How can I create benchmarks for my business goals?
Let’s find out answers…
Picture Victoria, Who’s invented The Power Suit, a special vacuum suit people can wear to clean their house with their hands and feet.
Having manufactured a few suits, Victoria’s thinking about selling them – after all, there’s probably a market out there for people who want to clean their spaces limb by limb.
Still, Victoria’s never worked in sales or run a business before. So what next step makes the most sense for her as she think about how to sell her space age cleaning machine? Continue reading “Use Goals and Benchmarking to Help Drive Your Sales”
- What factors can help me decide how to grow my business?
- What should I consider as I create a growth plan?
- What makes one goal better than another?
Say Paola and Brian run a business DJing parties called “PB & Jams.” Business is so hot, they’re thinking it’s time to take it to the next level.
Each owner, however, has their own view of what growth means for PB& Jams. Paolo thinks it’s hiring more DJs to play more events. Brian thinks it’s developing a virtual DJ app that helps anyone pump up a party.
While Paola and Brian don’t currently share a vision for their company, neither of them has really invested much time thinking about it. Now, facing a little discord, this dynamic DJ duo is considering their next move. But which makes the most sense? Continue reading “Create a Strategic Plan for Growing Your Business”