Tag: Strategy

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Create a Strategic Plan for Growing Your Business

Create a Strategic Plan for Growing Your Business

  • What factors can help me decide how to grow my business?
  • What should I consider as I create a growth plan?
  • What makes one goal better than another?

Say Paola and Brian run a business DJing parties called “PB & Jams.” Business is so hot, they’re thinking it’s time to take it to the next level.

Each owner, however, has their own view of what growth means for PB& Jams. Paolo thinks it’s hiring more DJs to play more events. Brian thinks it’s developing a virtual DJ app that helps anyone pump up a party.

While Paola and Brian don’t currently share a vision for their company, neither of them has really invested much time thinking about it. Now, facing a little discord, this dynamic DJ duo is considering their next move. But which makes the most sense? Continue reading “Create a Strategic Plan for Growing Your Business”

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The Non-Spammy way to Build an Email List

  • Why is building an email or newsletter subscriber list important?
  • How can I help people understand the value in signing up for my emails or newsletters?
  • How can I use my online content to convince people to sign up?

Imagine you’re at a business conference, networking like a pro. You meet someone who seems like a great contact to have in the future.

But you wait too long to ask for their business card and lose them in the crowd of people rushing to get free conference T-shirts. Now, imagine this situation is about your business engaging with a new customer.

If you don’t ask to keep in touch with the customer, you might lose the chance to reach out to them later. However, if you ask for their email address at the right moment, you can add them to your email marketing list. But is email marketing really worth all that effort? Let’s find out.

“91% of people check their email everyday, and you can tailor your message for different recipients. Plus, email marketing is fairly straightforward to set up – which is why a lot of businesses use it as one of their first marketing channels. On top of that tracking engagement rates is easy, so you can know whether your marketing is working.”

Continue reading “The Non-Spammy way to Build an Email List”